At Age of Learning, I served as a SENIOR CURRICULUM DESIGNER for ABCmouse INTERNATIONAL PRODUCTS (2018-2022). In my role, I guided conceptualization and creation of an international and interactive, multi-subject, multimedia learning platform, ensuring scalability and accessibility for children and their adult guides. The supplemental English-language learning app presented high-quality, engaging interactive content to young learners (3-8YRO) to build their confidence in understanding and speaking English. The international products featured speech recognition tools to foster English speaking practice.
INTERNATIONAL IMPACT
We partnered with Tencent in 2018 to launch ABCmouse in China . The Chinese version of ABCmouse included integration with Tencent’s ubiquitous messenger and online services platform WeChat, which has more than one billion users, and its instant messaging service QQ. In subsequent years, the international product was localized for Japan (Rakuten), Korea, and Vietnam, as well as ABCmouse Aprende Inglés in Costa Rica.
CONTRIBUTIONS
Led a cross-functional team of writers and contractors in the ideation and refinement of over a dozen educational video series, yielding thousands of long and short-form videos (including music videos and content that features puppets, animation, and live-action components). The highly interactive content features kid-friendly characters "break[ing] the 4th wall" to boost engagement in language learning, socio-emotional development, and more!
Contributed to a winning hackathon project featuring an open-ended experience where users could chat with the company's namesake character. This built on previous experience/learnings designing and writing non-linear dialog flows for conversational interaction with the Tencent partnership.
SELECTED PROJECTS
Learning Path Design
‘Toddler Time’
Bubble Popper
One of Tencent ABCmouse’s more popular games, Bubble Popper was built upon a system called “spaced repetition.” This technique optimizes a learner’s capacity for long-term memory retention by reviewing learned information in regular, repeated (usually short) intervals. Spaced repetition involves practicing “active recall” for vocabulary development and acquisition, which is key to language learning.
